Digital Pronounce Next has made a strategic decision to divest TRUSTX to Symitri, marking a significant shift in the company’s focus. This move aims to streamline operations and enhance competitiveness in the digital landscape, signaling a new era of growth and expansion for both companies. The acquisition by Symitri is expected to drive innovation and create new opportunities in the technology and digital solutions sector.
The resurgence of dealmaking in ad tech is gaining momentum, with much of the activity happening between strategic players. Digital Pronounce Next, a non-profit organization supporting online publishers, has decided to sell its ad tech arm, TRUSTX, to Symitri after careful strategic considerations.
Symitri has secured $5 million in funding from institutional investors and ad tech industry luminaries like Jonah Goodhart, Will Luttrell, and Ari Paparo. The company’s goal is to establish the world’s first integrated privacy firewall and real-time data marketplace, addressing the growing demand for consumer privacy while maintaining the commercial viability of programmatic marketing.
While the financial details of the TRUSTX sale remain undisclosed, the move follows three years of collaboration between the two entities. Symitri is also partnering with Akamai Technologies, a leading Nasdaq-listed firm specializing in content delivery networks, cybersecurity, and cloud computing, to support the rollout of their new initiatives.
Symitri’s approach to privacy technology sets it apart from other players in the market. Instead of simply replacing established identifiers like third-party cookies with similar alternatives, Symitri integrates cutting-edge technologies into programmatic transactions in real-time. This innovative approach is expected to offer significant advantages over traditional solutions, according to industry experts.
The partnership between Digital Pronounce Next and Symitri represents a strategic move towards growth and innovation in the digital solutions sector. The collaboration is poised to bring about new opportunities and advancements in technology, benefiting both companies and the evolving digital landscape.
